Apple announces new iPhone 11 and 11 Pro – how to find the cheapest pre-order deals

Of course, buying a new iPhone is never MoneySaving, and early adopters usually pay the most. But if you’re desperate to get your hands on the latest handset anyway, make sure you buy it as cheaply as you can.
The iPhone 11, 11 Pro and 11 Pro Max are now available to pre-order, ahead of the on-sale date next Friday (20 September). See our round-up of the best pre-order deals, where buying in the wrong way could cost you an extra £464 over two years.
The iPhone 11 Pro Max – the premium model – features a triple lens rear camera, a 6.5 inch screen and the “toughest glass in a smartphone”, which is reflected by a £1,149 starting price, which rises to £1,499 for the 512GB storage version.
The iPhone 11 is the relative ‘budget’ version, with a starting price of £729. It features many of the same specifications as the two Pro models but has a shorter battery life, a dual lens camera and an LCD screen – unlike the OLED (organic light-emitting diode) screen of the iPhone Pro models.
For full info on cutting the cost of an iPhone, see our Cheap iPhones guide.
How to cut the cost of buying a brand new iPhone
As we’ve said, a new iPhone won’t come cheap, so carefully consider if you really need the latest model, as your current phone is likely to be perfectly adequate. But if you are set on one, here’s how you can try to keep the cost down:
Wait a few weeks. Based on what we’ve seen in previous years, handsets are initially very expensive but prices may drop a little after launch, as the market settles and cheaper deals come through. This applies particularly to contracts, though upfront prices are less likely to move – but the longer you wait, the better the deals are likely to be.
Do you really need the latest model? The prices of previous iPhone models have come down today (see below), so if you want a fancy smartphone but aren’t fussed about having the very latest model, this is a cheaper way to get your hands on one.
Avoid paying for extra storage you don’t need. There’s a real price difference when it comes to storage, eg, a top-end 512GB iPhone 11 Pro Max is £350 more than the 64GB model. Don’t buy more iPhone than you’ll really use. See How to increase phone storage for free.
Contract deals can be the cheapest way – though never just go direct to the network. Historically we’d always say if you have the cash, then as a rule it’s cheaper to buy a new mobile phone upfront and pair with a cheap Sim, as two-year contracts generally come at a hefty mark-up. Yet recently special deals from cheap mobile resellers such as (part of Carphone Warehouse) and MobilePhonesDirect can undercut the cost of buying upfront – though deals direct from the big networks are almost never competitive, so always compare before signing up. See below for our pick of the top pre-order deals.
Prefer to buy upfront? Spread the cost of a new iPhone interest-free. The iPhone Payments scheme, which allows you to spread the cost of a new phone over 20 months interest-free, will work with all three new iPhones. After an initial payment of £69, you pay a set amount each month – from £33 for the 64GB iPhone 11, to £71.50 for the 512GB iPhone 11 Pro Max – for 20 months. This is only available in the Apple store, and you’ll be credit-checked – see more on how the scheme works.
Prices for the iPhone XS and other older models cut
As usually happens whenever new iPhones are launched, Apple has also slashed the cost of its existing handsets (all based on 64GB models when bought direct from Apple, though we expect other retailers to quickly follow suit):
The iPhone XR is now £629, down from £749.
The iPhone 8 is £479, down from £599.
The iPhone 8 Plus is £579, down from £699.
See our Cheap iPhones guide for our current top pick deals for the above models.
Still sure you want the latest model? How different ways of buying the iPhone 11 compare

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